(from Fierce Wireless):
5. Activefone, Bango bow user-generated D2C service
Marrying two emerging trends in the mobile content space, Activefone has unveiled a network that allows mobile subscribers to upload pictures and video to a sort of mobile blog site, and subsequently, to sell them to other community members using Bango’s direct-to-consumer platform. Users selling content keep 20 percent of each sale made through the service, dubbed momo.
20% to the user? How come the little guy keeps getting screwed? You all know I don’t use my blog to push Xingtone products - but for the love of G-d… we have been offering our self-help service as a fully launched platform since March of this year and we offer 50% of gross revenue (no deductions). There is no excuse in the world where distribution is available, no cost of physical goods, etc.. to keep screwing the little guy. The promise of the internet/mobile internet is opportunity - direct relationship with your fans, etc.. Why does the industry, in various ways and form give 50% to the majors and 20% to the little guy? It makes no sense - and if you think it does go read the long tail!
